Earthen by Malvika

Crafting an authentic brand identity rooted in timeless blue pottery art

Project info

Crafting an authentic brand identity rooted in timeless blue pottery art

Earthen by Malvika needed to build an international brand presence, bringing the heritage of Rajasthan’s handcrafted blue pottery to discerning customers in the United States. The challenge was to create a modern identity and content ecosystem that could tell a rich cultural story, while providing ground-level content creation support to keep campaigns fresh and real.

Services

Visual Identity & Guidelines

Approach

Brand Discovery & Logo Strategy – Partnered with Malvika to define the brand’s ethos of slow living and heritage craft. Designed a bespoke logo system inspired by blue pottery motifs and earthy palettes.

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On-Ground Content Creation – Organized local shoots and artisan interviews in Jaipur’s craft clusters to authentically document sourcing, craftsmanship, and product stories—ensuring a steady flow of rich, original content for US and global markets.

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Visual Storytelling & Video Content – Produced short films and video deliverables capturing the journey from artisans’ workshops to curated collections bound for the US.

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Social Media Ecosystem – Designed graphics, templates, and campaign visuals for Instagram and other channels to maintain a cohesive international voice.

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Photography & Content Repository – Built a centralized picture and video library, enabling seamless updates for future launches and campaigns.

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Outcome

Global-Ready Brand Identity – A memorable logo and brand language that bridges Indian craftsmanship and US design sensibilities.

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Authentic, Scalable Content – High-quality on-ground videos, photography, and graphics that bring the artisan story to life for international audiences.

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Consistent Digital Presence – A cohesive social media strategy and asset library that enables Earthen by Malvika to expand confidently in the US market.

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