SEO/AEO Specialist

Key Responsibilities

• Search Engine Optimization (SEO)
  • Conduct keyword research, site audits, and competitive analysis.
  • Optimize website architecture, metadata, schema markup, and internal linking.
  • Build high-quality backlinks and monitor domain authority.
• Answer Engine Optimization (AEO)
  • Design strategies for visibility on AI-driven answer engines (e.g., featured snippets, zero-click answers).
  • Structure content with conversational intent and FAQ-rich schema.
  • Experiment with emerging search formats like voice search and generative AI responses.
• Content & Performance
  • Collaborate with content, design, and dev teams to create high-performing, search-friendly content.
  • Track KPIs: organic traffic, CTR, keyword rankings, and conversion rates.
  • Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and AI SEO tools.
• Continuous Innovation
  • Stay updated on evolving search trends—Core Web Vitals, AI search updates, and future SERP behaviors.
  • Run A/B tests and present data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 3–6 years of proven SEO experience; AEO or voice search optimization experience preferred.
• Strong knowledge of on-page/off-page SEO, technical SEO, and schema markup.
• Familiarity with AI-driven search ecosystems (ChatGPT, Perplexity, Gemini, etc.).
• Proficiency in SEO/analytics tools (Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.).
• Excellent analytical, storytelling, and communication skills.